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Purple Purse Challenge 2017

Purple Purse Campaign

Purple Purse Challenge 2017

Thank you to everyone who participated in this year’s Purple Purse Challenge. Together we were able to raise essential funds to benefit survivors of domestic violence in our Becky’s House programs. If you are interested in giving beyond the campaign, please go here.

YWCA of San Diego County is proud to participate in The Allstate Foundation Purple Purse Challenge. This campaign is designed to increase public awareness of domestic violence and financial abuse, as well as raise funds for more than 220 organizations with programs serving survivors and their children. From October 2 – 31, we are participating in the Division I challenge to raise money for our Becky’s House Domestic Violence Programs through Crowdrise. The annual campaign coincides with Domestic Violence Awareness Month, which is held every October.

Financial Abuse

99% of domestic violence cases involve financial abuse. In these situations, an abuser denies access to money and financial resources that the victim needs to break free. Financial abuse is one of the primary reasons that victims stay in, or return to, abusive relationships. Without resources of their own, victims find it challenging to care for themselves and their families, find employment and housing, or save for the future.

Take Action

Organizations in each division who raise the most money will receive a $100,000 grant. Additional awards range, from $50,000 for second place to $5,000 for seventh place. There are also weekly bonus challenges, which offer incentives for individuals to give and recruit others to join their efforts.

It takes less than five minutes to set up a fundraiser. Simply go here and click “Fundraise For This Community Partner.” Every donation makes a difference, no matter how large or small. You can also make a one-time donation to support the campaign — donate at least $10 and get an opportunity to win a purple purse designed exclusively by Serena Williams.

Donate now to help YWCA of San Diego County serve more than 8,100 women, men, and children each year in our life-saving domestic violence programs.

Every gift to YWCA of San Diego County makes a difference for survivors and their children, funding critical needs such as those highlighted below.

$25 Transportation: 1 week of transportation for a mother and child to attend work, school, job interviews, and medical appointments.

$100 Food: 1 week of food for a parent and child seeking safety in our emergency shelter.

$250 Legal Services: In-house legal support for a domestic violence survivor to secure protection and pursue custody and other family law matters.

$850 Emergency Shelter: 1 week of emergency shelter, individualized trauma services, and safety planning for a family escaping domestic violence.

$1,500 Household Needs: Matresses, blankets, towels, kitchen essentials, and other goods for a parent and three children to establish their new home.

$5,000 Emergency Family Support: Confidential housing and 24-hour services in our emergency shelter, including crisis counseling, case management, and educational support for children during each family’s stay.

$15,000 Transitional Family Support: Stable housing and life-changing services in our transitional housing program for an individual or parent with children to fully prepare for independent living through case management, employment assistance, educational support, and housing planning services to help them achieve their goals.

Bonus challenges are weekly contests with cash prizes that YWCA can win, no matter our size or ranking in the challenge. Click here for more information on current challenges.

Proudly clip a Purple Purse charm to your bag and help domestic violence survivors break free from abuse. All proceeds support YWCA and participating nonprofits across the country. Each charm is $10, including shipping and handling, and available for purchase while supplies last.

The Allstate Foundation Purple Purse Challenge is administered by CrowdRise and is part of Allstate Foundation Purple Purse, a public education and fundraising program aimed at raising awareness of the prevalence of domestic violence and financial abuse and the need for resources to help survivors. Now in its 13th year, Allstate Foundation Purple Purse has propelled more than 1 million survivors on the path to safety and security, and invested more than $55 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.

Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organization across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit AllstateFoundation.org.